|Internet marketing can generally be defined
as generating sales and/or capturing leads from potential customers
that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword phrase”. This has
become something of a mysterious black art. There are specialists and
consultants that make their living working with companies to try and
get their sites on the first page of Google’s search engine results for
the keywords that everyone thinks will generate sales and leads. This
consulting service is called search
engine optimization .
Internet marketing has grown to include pay
per click advertising. These are ads (when you do a Google
search, they show up on the right hand side of the page) that are
written by advertisers to be triggered when certain keywords or phrases
are searched on. Each time a person clicks on the ad, they are sent to
the advertiser’s website, and the advertiser is charged for that
“click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social networking
sites like Facebook. Here, the most
efficient advertising will be “viral” and more “virtual word of mouth”.
This is much more complex than search
engine optimization and pay
per click advertising, but has the potential to be much more